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The early 1980s, the Harvard University Graduate School of Education professor Terrence Deere and the consulting firm McKinsey consultant Alan Kennedy has accumulated a wealth of information in the study of long-term management of enterprise. In six months time, they carried out a detailed survey focused on 80 companies,
a book written in a "corporate culture - corporate survival customs and etiquette. After the book was published in July 1981, it became the best-selling management literature. Later was named the 10 most influential management school in the 1980s monograph one discusses corporate culture classic. It pointed out: with
copious illustrations outstanding and successful companies have a strong corporate culture, that is, of all employees to abide by, but often is a natural convention rather than written codes of conduct; variety used to promote reinforce these values, rituals and customs. It is corporate culture - a non-technical, non-economic
factors, resulting in the generation of these decisions, the appointment and removal of the enterprises, small to employees' behavior, clothing, hobbies, habits. Enterprises in the two other conditions are the same, due to the strength of its cultural consequences of enterprise development is completely different.
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